The French cellco Bouygues Telecom is lowering the price of some of its mid-range price plans in the face of stiff competition from the market’s newest operator, low-cost provider Free Mobile. Telecompaper reports that the price of Bouygues’ Eden Smartphone 1GB plan, for example, which offers unlimited voice calls and 1GB of data usage per month, will be slashed from EUR79.90 (USD105.23) a month to EUR49.90.
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OVETEL Bouygues fights back in French mobile price war
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